Chapter IVTransparency Req.
Article 50
Transparency Obligations for Providers and Deployers of Certain AI Systems
Plain-Language Summary
Requires AI systems that interact with humans to clearly disclose they are AI. Synthetic content must be technically marked as AI-generated. Emotion recognition systems and deepfake deployers must inform affected individuals.
Keywords
transparencydisclosurechatbotsynthetic contentdeepfakewatermarkingemotion recognitionbiometric categorisation
Legal Text
Article 50 — Transparency Obligations 1. Providers shall ensure that AI systems intended to interact directly with natural persons are designed and developed in such a way that the natural persons concerned are informed that they are interacting with an AI system, unless this is obvious from the circumstances and the context of use. 2. Providers of AI systems generating synthetic audio, image, video or text content shall ensure that the outputs are marked in a machine-readable format and detectable as artificially generated or manipulated. 3. Deployers of an AI system that performs biometric categorisation or emotion recognition shall inform the natural persons exposed thereto of the operation of the system. 4. Deployers of an AI system that generates or manipulates image, audio or video content constituting a deep fake shall disclose that the content has been artificially generated or manipulated. 5. The information referred to in paragraphs 1 to 4 shall be provided to the natural persons concerned at the latest at the time of the first interaction or exposure, in a clear and distinguishable manner.