Transparency and Disclosure Obligations

Natural persons should be clearly informed when they are interacting with an AI system. This is particularly important for conversational AI systems, which can be mistaken for humans. Providers of AI systems generating synthetic audio, image, video or text content that resembles real content should mark their outputs in a machine-readable format. Deployers using deepfake technology must also inform people that the content has been manipulated. These transparency obligations are necessary to protect people's right to informed decision-making.